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Studies and White Papers

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2017

2016

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pwc – von Chatbot bis Showroom – diese sechs Trends verändern den Handel

The smartphone has become an indispensable part of the purchasing behavior of Germans: 38 percent of consumers buy mobile at least once a month and the next trend is already in the starting blocks: digital innovations, such as artificial intelligence or chatbots, are revolutionizing retail ". These are the results of the study "Total Retail 2017" ...

The smartphone has become an indispensable part of the purchasing behavior of Germans: 38 percent of consumers buy mobile at least once a month and the next trend is already in the starting blocks: digital innovations, such as artificial intelligence or chatbots, are revolutionizing retail These are the results of the “Total Retail 2017” study, for which PwC interviewed 25,000 consumers online in 29 countries worldwide, including more than 1,000 German online shoppers, like consumers who have already purchased something online at least once.

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KPMG – Global Automotive Executive Survey 2017

The auto industry is lost in translation between evolutionary, revolutionary and disruptive key trends that all need to be managed at the same time.

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McKinsey&Company – Innovating Automotive Retail

McKinsey has combined existing insights on global trends with research on customer preferences, its insights into the automotive industry, and lessons learned from other industries. As part of this analysis, we have identified three key trends that we expect to significantly change the automotive retail landscape as we know it today.

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accenture – Digital hits the road

The more digital car buyers become, the more they miss the showroom. OEMs need to raise their game—both online and off.

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Deloitte. – Navigating the New Digital Divide

Deloitte Digital’s international study "Navigating the New Digital Divide" also examines Germany’s in-store consumer behavior as well as the use of digital media. In addition, this study also reveals how the retail and online world can merge successfully.

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Gfk Saturn AMERIA Studie

Research papers from the business faculty of Düsseldorf’s University of Applied Sciences (Fachhochschule Düsseldorf) examine the communication management of digital signage: Perception, utilization, and effects of point of sale screen media. ACTIVE CUSTOMER INTERACTION.

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pwc – Modern Retail – Innovative Handelskonzepte im Fokus

Innovative sales concepts – retailers should see the digitalization of our everyday life as an opportunity to enthuse consumers and to save market share. We see “digital fitness” as the systematical investment of retailers in value chain technologies followed by continuous attempts to expand them further…

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pwc – Total Retail 2016 – der Wettlauf der Relevanz

This study answers important questions regarding consumer behavior. It covers everything from mobile shopping to the role social media plays in the retail industry. A global analysis of these trends is included as well.

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Deloitte University Press – The future of auto retailling

How will tomorrow’s car salesman sell customers on ridesharing and autonomous vehicles? As thefuture of mobility arrives, automakers and dealerships may need to rethink their traditional operations to appeal to customers looking for customization and connectedness. Hardly anyone finds today’sautomotive retail.

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