The smartphone has become an indispensable part of the purchasing behavior of Germans: 38 percent of consumers buy mobile at least once a month and the next trend is already in the starting blocks: digital innovations, such as artificial intelligence or chatbots, are revolutionizing retail ". These are the results of the study "Total Retail 2017" ...
The smartphone has become an indispensable part of the purchasing behavior of Germans: 38 percent of consumers buy mobile at least once a month and the next trend is already in the starting blocks: digital innovations, such as artificial intelligence or chatbots, are revolutionizing retail These are the results of the “Total Retail 2017” study, for which PwC interviewed 25,000 consumers online in 29 countries worldwide, including more than 1,000 German online shoppers, like consumers who have already purchased something online at least once.
The auto industry is lost in translation between evolutionary, revolutionary and disruptive key trends that all need to be managed at the same time.
McKinsey has combined existing insights on global trends with research on customer preferences, its insights into the automotive industry, and lessons learned from other industries. As part of this analysis, we have identified three key trends that we expect to significantly change the automotive retail landscape as we know it today.
Innovative sales concepts – retailers should see the digitalization of our everyday life as an opportunity to enthuse consumers and to save market share. We see “digital fitness” as the systematical investment of retailers in value chain technologies followed by continuous attempts to expand them further…
How will tomorrow’s car salesman sell customers on ridesharing and autonomous vehicles? As thefuture of mobility arrives, automakers and dealerships may need to rethink their traditional operations to appeal to customers looking for customization and connectedness. Hardly anyone finds today’sautomotive retail.
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