Porsche Case 6: image-51 Porsche Case 6: image-52
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LEAD GENERATION APP
  • The interactive app ensures efficient address generation and can be operated intuitively ​
  • The application encourages the user to participate in a survey in a playful way ​
  • At the end of the survey, the app recommends a suitable vehicle to the users based on the answers given, thus offering perfect infotainment ​
  • The questions are targeted to the aspirational target group
IN A NUTSHELL
The customers get ...
  • the possibility of a playful interaction ​
  • an answer to the fascinating question of which vehicle suits you best ​
  • hurdle-free and non-binding introduction to the world of Porsche
Porsche gets …
  •  a new lead generation option ​
  • insights into the interests of users and the ability to evaluate and classify user profiles ​
  • an app that can be used flexibly – for example at events and wherever Porsche wants to address the up-and-coming target group of potential new Porsche customers
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