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AUGMENTED REALITY (AR) AT PORSCHE
  • Thanks to Augmented Reality, Porsche can present its entire range of vehicles even in the smallest spaces – for example in City Showrooms ​
  • Augmented Reality supports sales in a targeted manner. Thanks to the AR applications, digital vehicle models can be presented realistically in a real environment

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MARKER-BASED AUGEMENTED REALITY
  • This augmented reality application is often used in City Showrooms or flagship stores: It allows the entire range of vehicles to be presented even in the smallest of spaces ​
  • The app recognizes markers or miniature car models and displays the corresponding digital 3D models on the tablet ​
  • In addition, the users have various configuration options ​
  • Users can zoom into the interior of the vehicle or switch to a 360° view. Users can seamlessly transfer their desired model from the mobile device to a large screen to see details even better
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AUGMENTED REALITY WITHOUT MARKERS
  • This marker-less AR application lets you place virtual cars in a real-world environment without the need of a marker ​
  • For example, users can view the desired model on a real world-scale and try out, for example, whether it fits into their garage at home ​
  • This app also allows a configuration of the vehicle

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IN A NUTSHELL
The customers get ...
  • an easy to use and at the same time entertaining configuration option to put together their personal dream model
  • the opportunity to see their dream vehicle realistically in order to make sure that their choice is the right one
  • the option to save their desired configuration to continue shopping journey at a later point
Porsche gets …
  • the opportunity to offer an exceptional customer experience ​
  • a virtual enlargement of the point of sale, with which the entire product range can be displayed even on small sales areas ​
  • new lead generation options and valuable user knowledge thanks to Smart Data
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