Porsche Case 2: image-51      Porsche Case 2: image-52
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USE WITHIN THE PORSCHE CENTER​
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VIRTUAL PROMOTER PROMOTES APP DOWNLOAD
  • Virtual Promoter is used in the Porsche Centers and invites visitors to download the Porsche Center App
  • Virtual Promotor recognizes and welcomes visitors. The avatar explains the advantages of the app
  • The avatar then explains step-by-step how to install and use the app
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For an individual customer dialogue the user has the possibility to create a personalized profile.
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BEACON TECHNOLOGY / LOCATION BASED SERVICES ENHANCED EXPERIENCES
  • In all exhibited vehicles there are small signal transmitters, called beacons
  • When app users approach, they automatically receive all relevant information of the corresponding car model on their mobile device in real time
  • The users can share this information via social media or put together their desired vehicle using the configurator
  • The system captures the behaviour of the customers – of course in compliance with data protection regulations. This provides dealers and employees with valuable information which he can use during his conversation with the customer
EMPLOYEE APP
  • An employee app provides information about current customer activities in real time on a tablet to sales staff in the car dealerships. Employees receive information about:
  • Users that are currently in the showroom
  • Heat maps
  • Activities and user interests
  • Thanks to CX Manager®, this data can be retrieved centrally by Porsche and used to analyze activities in the Porsche Centers
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CUSTOMER DIALOGUE OUTSIDE THE PORSCHE CENTERS
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PORSCHE CENTER APP AS AN ENHANCED CENTRAL COMMUNICATION TOOL
  • The Porsche Center App also serves outside the Porsche Centers as a central communication instrument for continuous customer dialogue
  • Customers can contact their Porsche Center at any time to check the status of their order or to make an appointment.
  • Thanks to CX Manager®, the Porsche Center, on the other hand, can supply users continuously with content and, for example, can send push messages with:
  • Invitations and reminders of upcoming events
  • References to the recently published Christophorus magazines
IN A NUTSHELL
The customers get ...
  •  an unforgettable showroom experience – because they get relevant information at the right time and in the right place 
  • a central communication channel to the Porsche Centers 
  • up-to-date information on events, the latest Porsche models and magazines
Porsche gets …
  • meaningful insights into the behaviour of customers and intelligent data on their interests
  • a continuous and user-friendly customer dialogue 
  • a simple and effective channel to provide users with the latest information and get them excited about the brand
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