Many shopping streets in Germany feel almost deserted. Responsible for this development are growing online businesses (especially pure players). But that’s not the only reason. In times of digitalization, innovative business models raise the pressure as well. Businesses like these can satisfy customer demands in a sustainable way and in a very short amount of time. Therefore, they generate high revenues.
Today, people expect a personalized shopping experience that comes with an added value. These expectations don’t just apply to stationary points of sale – they also apply to mobile and online businesses. Online, it’s rather easy to meet these expectations. But what about stationary points of sale? Just as online, customers now expect to find digital, interactive solutions at stationary points of sale as well. Often, they end up disappointed, since all they find are passive screen solutions (digital signage) or a few touchscreens that show the same websites as the internet. This results in a rather boring user experience. A truly added digital value for the customer feels different.
The expectations of customers have changed. Therefore, retailers need to adapt. Digitalizing their stationary points of sale (PoS) is the only way they can catch up with online businesses (pure players).
A digital system like this needs to
Retailers and brands need to know and understand the needs of their customers. Knowledge like this allows retailers to excite their customers at the right time with the right offers and/or services, binding them long-term.
Our answer for meeting the needs of customers and retailers is the Connected Experience (CX). This solution offers customers an exceptional digital shopping experience at stationary points of sale. It also serves as a global platform for retailers and brands, since it connects all contact points and allows individuals in charge to manage and analyze these points centrally. Switching from online digital to stationary digital requires
AMERIA offers a variety of purpose-oriented digital solutions that meet these requirements.
Talking to Haribo’s Goldbear – now possible, thanks to the Virtual Promoter
They ensure that the right information is available at the right place – the CX Beacons
When it gets even more real than reality: The CX Augmented Reality amplifies the reality of sales areas
It provides answers to questions of customers or staff members – the CX Price Tag
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