The massive amount of information grows day by day and minute by minute. Every day, consumers are surrounded by countless advertising messages. As a response, their brain shuts out anything that isn’t relevant. Therefore, it is crucial to provide the right information at the right spot. AMERIA has an elegant solution for this problem – the CX Beacon.
The CX Beacons are placed at various designated spots – for example on showcased cars at a car dealer. Once a customer enters the showroom, he is approached by the Virtual Promoter who then prompts him to download a specific mobile app. As the customer advances towards one of the vehicles, he receives relevant and detailed information about the car via his smartphone-app. The app allows him to share the provided information on social media. At the same time, the app also serves as a car-configurator. The system keeps track of the customer’s behavior the entire time. This allows the dealer to gain valuable information that helps him during his conversation with the customer.
Location-based services are location-oriented mobile services that allow you to approach your customer at a designated point of interest (POI). In other words, your customer uses an app on his or her smartphone to get relevant information, assistance and offers.
Thanks to these services, the retailer receives valuable information which he can use during his conversation with the customer. This knowledge allows him to make specific suggestions which facilitate cross-selling and upselling.
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