While the winds of change are nothing but a moderate breeze in some industries, the automotive sector is facing a storm. New companies are entering the market with great force. So, various proven business models and sales models are suddenly looking very old. As a result, automotive retailers have to reinvent themselves. AMERIA provides ideal digital connected solutions for this endeavor.
AMERIA and Porsche have been working together since 2015 and show that you can do more than just weather the storm: You can come out stronger than before. The luxury car manufacturer implemented AMERIA’s solutions revolving around the Connected Experience in selected Porsche centers and showrooms to provide customers an entirely new digital experience. The premium car manufacturer benefits from an end-to-end solution that seamlessly adapts to pre-existing systems. Porsche mainly uses these three solutions of AMERIA:
“It’s a delight to work with AMERIA. The Connected Experience provides our customers an innovative digital experience at selected Porsche centers and showrooms. On top of this, Porsche gets a valuable end-to-end solution which adapts seamlessly to our existing systems.”
– Barbara Vollert, Vice President Region Europe, Dr. Ing. h.c. F. Porsche AG
Since 2017, AMERIA collaborates with its exclusive auto industry partner Mackevision to introduce the automotive sector to the Connected Experience. The two German innovators teamed up to maximize people’s shopping experiences in the automotive industry with a unique end-to-end solution.
Mackevision is one of the global leaders in computer generated imagery (CGI). Their expertise entails high-end data-based 3D visualizations, animations and visual effects. They develop footage (videos and images), interactive applications of premium quality, and tech solutions that create footage. They also oversee the entire CGI process (from data prep and creative implementation all the way to the final product).
“We are excited that we found a business partner like AMERIA who shares our visions and thinks like we do. Together, we want to transform retail spaces into places that provide unique brand experiences. Uniting stationary and digital retail allows companies to provide customers a fascinating brand experience. The Connected Experience helps businesses to reach this goal.”
– Armin Pohl, CEO Mackevision
AMERIA and its exclusive auto industry partner Mackevision revolutionize the shopping experience at car dealers, trade fairs, sales areas and showrooms. Therefore, a holistic digital customer journey is brought to live. As an end-to-end provider, AMERIA develops the required hardware and software. Service and support is also handled by AMERIA. Mackevision provides all content for these digital solutions.
Learn more about our partner Mackevision: [more…]
Consumer needs, their behavior, and the way automotive OEMs and retailers market, present and sell their products are very different from country to country.
While for example in Europe the desire for customization and personalized configuration remains very high, in the US 90-95% of sales are from stock.
Our market research in Europe, Asia and North America gives you valuable insights into how the respective markets work in the automotive sector.
We are happy to share our market expertise with you in a joint workshop.
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